Paul, our creative navigator, is always one step ahead. It's been said that he interprets creative ramblings and unstructured thoughts into something architects understand.
His professional design and architecture background is certainly invaluable. He is good at articulating the physical manifestation of a brand but he also understands that for a place to be really great it is as much about mood, emotion and other things you canít put a finger on.
Previously Paul was head of RTKL UK, a US architectural practice with perhaps the strongest track record in retail of any practice in the world.